RAAT, hotspot for emerging creative talent

In the Bijenkorf, an iconic, cubic building right in the center of Antwerp, you’ll find the creative laboratory: RAAT. This initiative of youth center KAVKA and AAIR transforms the former shopping center into a hotspot for emerging creative talent.

For RAAT’s identity, our studio created a framework for local creatives to give their own (typographic) interpretation. For both the identity, social media and the decoration of the location, we were inspired by the hexagon that is so characteristic of the building. To further accentuate the special building, we transformed every square into a hexagon. Playing with the subtle lines provides space for the young artists to display their work in the residual space. By applying the design system to the windows, we show that something is going on again after the vacancy. In short, a design that fits seamlessly with their program: RAAT facilitates the place, and the residents bring it to life!

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