The Association of Dutch Designers (BNO) is the largest community of designers and design agencies in the Netherlands. As part of their visual identity rebrand we developed the Dutch designers (Dd) platform to inspire, connect, and celebrate Dutch design(ers). Part of the Dd platform are the annual publications Dd Magazine and Dd Yearbook. In Dd Magazine, we focus on design and essays surrounding the theme, whereas the Yearbook covers everything that’s happened in Dutch design that year: from award winners to upcoming talent and student work. Both the design and content of these publications are based around a yearly, topical theme.
In 2021 the theme ‘Horizons’ explored through work and texts created by, with and for Dutch Designers from all sorts of backgrounds. To visualise the theme, the page numbers and titles moved to the middle (horizon) line and articles got a fitting sky gradient based on the images or text provided.
Each Yearbook edition, we ask a different designer for the cover. For ’21 the cover showed ‘Sunne’, a self-powered solar light designed by Marjan van Aubel that brings the sun inside. Through these publications and the involvement of the community the BNO has become a brand for, with and made by Dutch designers.