Studio New West is a start-up in Rotterdam that tells cultural, commercial and social stories. The duo sees itself as a pair of classic filmmakers who use cutting-edge techniques while retaining the human touch. This meeting of the classical and the contemporary is at the basis of the online identity we created for the studio.
The new identity was inspired by the iconic graphic VHS style of the 90s. Studio New West’s identity is an hommage to that period, but with a contemporary twist. The design and contents are all about film: the menu button on the website looks like a VCR ‘record button’ and every menu item has a time indication. The bold NW initials in the logo are visible as ‘end credits’ on all the studio’s productions, both digitally and in print.
Watch website here