The Stadmakerscongres (City making congress) is the workplace and thinking space for creating the city. Everybody interested in the future of Rotterdam is invited to discuss ways to contribute to this project. We were asked by Architecture Institute Rotterdam (AIR) to develop a new visual identity for the congress’s 8th edition.
Perspectives on Space
The congress raises relevant questions such as: how to deal with the increasingly limited space in the city? Inspired by this, we developed the concept Perspectives on Space. The identity and the venue design consisted of motion graphics that are constantly moving, just like the city. The word ‘Ruimte’ (Dutch for Space) reacts within the space to several related terms. The limited capacity in this design and in the city needs to be dealt with wisely!
The new identity positions the congress as an overall experience, something you want to be part of. AIR received more excited reactions and new initiatives than ever before. This marks the beginning of realising AIR’s ambitions to put the Stadmakerscongres on the map nationally and internationally.
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